Steph Curry and the new Palm want you to forget your phone
When founders with an ambitious idea needed a hand, they drafted one of the NBA’s most relatable stars. An exclusive look at the making of a rookie product.

In the Fast Company magazine, an interesting article was published last autumn just before the launch of Palm, revealing much about the new Palm - company, and the new Palm - device.

The vision, in its initial incarnation, was hyperminimalist. “We stripped it down to nothing,” explains Nuk. “We took the cameras off, no buttons, no anything. [We thought] it should just be a black pebble, and magically light up and respond to your voice. From there, we started to put the features back in that we believed were absolutely critical.” When that process concluded, their device did look more like a smartphone again, and could perform every major smartphone task except replacing a credit card for in-person payments. (Don’t call it a smartphone around them, though: “We never call it a phone—it’s something new,” Nuk stresses.) But it was tiny, with a touch screen measuring only 3.3 inches from corner to corner—Lilliputian in an era when smartphone displays routinely sprawl to 5.8 inches and beyond. And it had just one button, to turn the screen on and off; even the volume buttons went away in favor of on-screen controls.

It is long, but I strongly recommend to read it.